Mikkawi Bridal - Sales & Rental Operations

📋 Process Overview

Mikkawi Bridal specializes in luxury bridal and eveningwear through both dress sales and rentals, operating across multiple showrooms with Odoo ERP as the core management system.

🏢 Business Model

Multiple showrooms (Nablus, Ramallah)
Semi-autonomous branches
Centralized Odoo ERP system
Integrated workshop operations

🎯 Core Operations

Dress Sales (Purchase)
Dress Rentals
Custom Alterations
Appointment-based service

💻 System Integration

Digital contracts & signatures
Calendar management
Inventory tracking
Financial reporting

                    Three Major Phases: 
                    (1) Appointment Booking & Customer Meeting → 
                    (2) In-Showroom Experience (Selection, Quotation, Approval, Payment) → 
                    (3) Fulfillment, Return, and Post-Processing
                

📅 Process Flow Timeline

From initial customer contact to final transaction completion

💬

Phase 1: Appointment Booking & Scheduling

Purpose: Register customer interest and schedule a meeting. Mikkawi Bridal requires appointments - no walk-ins accepted for bridal sessions.

Booking Channels:

🌐 Website: Digital booking form linked to Odoo calendar (automatic)
💬 WhatsApp: Messages handled manually by showroom staff
☎️ Phone: Calls received by reception or salesperson

System Actions:

Website appointments automatically generate calendar events
Manual appointments logged by staff into Odoo
Confirmation sent via message or email
Notification sent to branch team

💎

Phase 2: Customer Meeting & Dress Selection

Arrival & Greeting

Customer arrives for scheduled meeting and is greeted by salesperson. New clients are registered in the system with contact info, event date, and interest type.

Consultation & Fitting

Salesperson conducts style consultation and assists with dress fittings. Optional designer input for customizations.

Quotation Preparation

Base dress price (sale or rental)
Possible alteration charges
Rental deposit and insurance (if applicable)
Any discounts or promotions

Supervisor Approval

Required for: high-value dresses, discounts, or special deposit arrangements. Ensures consistent pricing and deposit compliance across branches.

🔀

Phase 3: Process Divergence

Critical Decision Point: Customer chooses whether to BUY or RENT the selected dress.

From this point, the workflow splits into two specialized paths with distinct procedures, timelines, and system requirements.

🔀 Sales vs. Rental Process Paths

Two distinct workflows tailored to different customer needs

💰 Sales Process

Purchase Workflow

Step 1 – Contract Generation

System generates digital sales contract with all details (customer name, dress code, price, delivery date). Customer signs electronically — legally binding signature.

Step 2 – Payment Collection

Cashier handles payment (not salesperson)
Full payment required before delivery
Methods: cash, bank transfer, or card

Step 3 – Production / Alteration

Dress sent to internal workshop
Customizations and alterations performed
Activity logged in system against customer record

Step 4 – Quality Check & Delivery

Salesperson/supervisor verifies final product
Customer notified for pickup or delivery
System marks item as "Sold"

Step 5 – System Updates

Inventory: Updated to remove dress from availability
Customer Record: Purchase history logged
Accounting: 1% salesperson commission calculated

                                    Outcome: Sale completed, all data (contract, payment, dress ID, client record) archived digitally in Odoo.
                                

💎 Rental Process

Rental Workflow (Multi-Stage)

Step 1 – Supervisor Approval

Supervisor verifies customer meets deposit requirements (typically 40% of rental price). Approval depends on deposit amount and dress value.

Step 2 – Deposit Payment

Cashier collects 40% advance deposit. No contract can be generated without this deposit. One-week extension possible with supervisor approval.

Step 3 – Contract & Calendar Blocking

System generates rental contract including: customer details, dress code/size, rental dates, deposit, insurance terms.

Calendar blocking: Dress blocked 15 days before AND after rental period for cleaning/maintenance.

Step 4 – Alteration (Optional)

Dress can be sent to workshop for fitting adjustments or temporary alterations.

Step 5 – Final Payment & Insurance

Before pickup, cashier collects:

Remaining balance
1,000 NIS insurance deposit

System updates status to "Reserved – Ready for Pickup"

Step 6 – Dress Handover

Salesperson performs final verification and hands over dress. System logs handover date.

Step 7 – Dress Usage Period

Customer keeps dress for agreed rental period. System calendar prevents double bookings.

Step 8 – Return to Same Branch

Customer returns dress to same showroom. Staff verify return against rental contract.

Step 9 – Inspection & Condition Assessment

Supervisor and designer inspect dress using digital checklist:

Good: Normal wear, no damage
Minor Damage: Slight tears, loose beads
Severe Damage: Stains, rips, unrecoverable issues

Step 10 – Refund or Deduction

Good: Full insurance refund (cash/transfer)
Minor damage: 200-400 NIS deducted, partial refund
Severe damage: No refund, deposit forfeited

Step 11 – Cleaning & Maintenance

Cleaning and steaming
Minor repairs
Tag replacement if needed
Workshop marks dress as "Ready"

Step 12 – System Updates

Dress status → Returned → Cleaned → Available
Customer record → rental history
Financial record → deposit refund/deductions

                                    Outcome: Dress re-listed as available for future rentals. Entire lifecycle traceable within system.
                                

👥 Roles & Responsibilities

Clear accountability across all operational roles

👤 Customer

Schedules appointment, attends fitting, selects dress, completes payment or deposit, returns rented dress on time.

👔 Salesperson

Manages appointments, assists with selection and fittings, prepares quotations, initiates contracts, coordinates with cashier and workshop.

👨‍💼 Supervisor

Approves discounts, deposits, and rental transactions; oversees contract compliance; inspects returned dresses and records condition.

💵 Cashier / Accountant

Handles deposits, payments, and refunds; maintains daily cash register; ensures financial accuracy in Odoo.

🧵 Workshop Staff

Perform dress alterations, fittings, cleaning, and maintenance after return; update readiness status in system.

💻 System (Odoo ERP)

Manages appointment scheduling, contract creation, inventory tracking, payment recording, and automatic notifications.

⚙️ System References - Odoo ERP Modules

Comprehensive digital infrastructure supporting all operations

Module	Functionality	Notes
Website / CRM	Appointment booking & customer data capture	Website integrated with Odoo calendar
Sales & Rental Contracts	Contract generation, digital signature	Custom bridal fields added
Inventory	Dress tracking, status changes (Available → Blocked → Returned → Cleaned)	Integrated with barcode tags
Accounting	Payment, deposit, refund management	Includes Palestine VAT mapping
HR & Payroll	Sales commission automation	Based on monthly reports
Workshop / Projects	Alteration, cleaning job tracking	Linked to specific dresses
Notifications / Calendar	Appointment, fitting, and return reminders	SMS or WhatsApp integration planned

                    Customizations: Rental calendar management (15-day buffer), automated notifications, rental lifecycle dashboard, depreciation module (in development), multi-branch accounting, barcode tagging.
                

🎯 End-to-End Flow Summary

Complete process overview from start to finish

Stage	Main Actor	Key Action	System Involvement
Appointment Booking	Customer / Salesperson	Book via Website, WhatsApp, or Phone	Appointment logged in calendar
Consultation & Selection	Salesperson	Dress fitting, quotation	CRM record created
Approval	Supervisor	Reviews deposit or discounts	Authorization noted
Contract Generation	System	Creates digital contract	Odoo record
Payment	Cashier	Handles deposits & full payments	Accounting entries
Alteration / Production	Workshop	Dress adjustments	Job logged under dress ID
Handover	Salesperson	Dress delivery	Status updated
Rental Return	Supervisor / Designer	Inspection & refund	Checklist & financial record
Cleaning & Reuse	Workshop	Maintenance & storage	Availability updated

🧾 Accounting & Reporting Integration

Full financial traceability and transparency

💰 For Sales

Payment entry in Odoo
VAT mapping (Palestine localization)
Commission entry for salesperson
Inventory deduction

💎 For Rentals

Rental revenue and deposit management
Deferred income (if multi-period)
Insurance and refund reconciliation
Depreciation logic (in development)

📊 System Reports

Daily cash summary
Dress utilization (rental frequency)
Revenue per dress
Branch-wise performance breakdown

✅ Quality & Control Measures

Ensuring excellence at every step

✓ Supervisor Sign-Off

Required for every discount or rental deposit adjustment to ensure pricing consistency.

✓ Condition Checklist

Mandatory for all returned rentals using standardized digital checklist.

✓ Workshop Feedback Loop

Continuous quality monitoring through workshop feedback and status updates.

✓ System Audit Logs

Every financial or status change tracked automatically for full traceability.

🚀 Continuous Improvement

Future enhancements for operational excellence

📉 Depreciation Model

Implementation of automatic depreciation for rental dresses based on usage cycles (e.g., -30% first rental, -20% second, etc.)

⏰ Late-Return Penalties

Automatic calculation and application of late-return fees to encourage timely returns.

📱 Customer Dashboard

Enhanced portal for customers to track appointments, view rental history, and manage upcoming bookings.

🌍 Turkish Production Integration

Integration with Turkish production unit for real-time dress availability updates and procurement.

🌟 Summary of Value

What makes Mikkawi Bridal operations exceptional

👤 Customer Experience

Organized, personal, and reliable service from first contact to final delivery or return.

⚡ Operational Efficiency

Every touchpoint digitally tracked, minimizing errors and maximizing accountability.

💎 Financial Transparency

Deposits, refunds, and sales tied directly to accounting records for complete visibility.

🔄 Dress Lifecycle Management

From creation → rental → cleaning → next use, complete traceability and optimization.

📈 Scalable System

Supports future branches and seamless integration with international production facilities.

✅ Quality Assurance

Multi-level approval processes and inspection checklists ensure consistent excellence.

                    ✅ This comprehensive process ensures Mikkawi Bridal operates a consistent, trackable, and high-quality experience for both Sales and Rental transactions — integrating customer care, financial control, and digital traceability under one cohesive system.
                